The IUIH Preventative Health team is responsible for the developing and implementing strategies aimed at addressing the risk factors for chronic disease in Aboriginal and Torres Strait Islander communities within South East Queensland such as smoking, poor nutrition and lack of physical activity. Key preventative health programs include:
Deadly Choices is arguably Australia’s strongest Indigenous created brand. The brand is underpinned by practical and proven social marketing and behaviour change techniques that encourage indigenous people to be healthy role models for family, friends and broader community networks. Deadly Choices includes:
- The Deadly Choices Program
- Smoke and alcohol free Community Days
- Role modelling through high profile Indigenous Ambassadors
Deadly Choices Program
The Deadly Choices school and community based education program encourages Indigenous people to be healthy role models for family, friends and broader community networks.
The education program was developed in 2011 and targets chronic disease, nutrition, physical activity and tobacco education.
The Deadly Choices education program is delivered in community including
- state schools
- private schools
- the Aboriginal and Islander Community Independent School (Murri School)
- Brisbane Youth Detention Centre
- men’s and father’s groups at Kambu Medical Service.
A recent evaluation from participants in the Deadly Choice Program showed:
- 100% now eat breakfast more often
- 57% increased their physical daily exercise after completing the program
- smoking decreased by 14%
- 100% did not understand chronic disease before the program
- 100% said they would undertake the program again.
Contact the Deadly Choices team to discuss whether Deadly Choices could be incorporated into your school’s curriculum. Phone 3648 9500 or email firstname.lastname@example.org
Deadly Choices Partnerships
Through Deadly Choices, successful partnerships have been developed with some of Australia’s leading sports clubs.
These partnerships strengthen the Deadly Choice brand using the clubs’ high profiles among the Indigenous community with Indigenous players also acting as Deadly Choices Ambassadors
The IUIH and Brisbane Broncos partnership has been the key driver in making Deadly Choices synonymous with Indigenous people making better choices about their life.
The Deadly Choices Education Program and Brisbane Broncos Mentoring program (funded by DEEWR) together aim to provide Indigenous students in Year 12 with support to complete their studies,and transition into further study, training or employment.
Deadly Choices License
The profile of Deadly Choices is not limited to South East Queensland.
The success of the partnerships with high profile ambassadors, the integration of Deadly Choices in community language and the high value placed on the Deadly Choices shirts gives the program strength to create behaviour change.
Since 2011 the Deadly Choices program has been delivered to more than 5000 people in South East Queensland
Deadly Choices is now available to be licensed throughout Australia.
The Licence includes
- Deadly Choices program, program materials and training
- brand and marketing materials eg Community Days, or campaign materials.
- a tailored Deadly Choices shirt
- access to branded merchandise
Email to Deadly Choices to enquire about a Deadly Choices License.
Equally successful partnerships have been developed with Indigenous health organisations across Australia.
Deadly Choices Campaign
The Deadly Choices campaign encourages behaviour change through healthy lifestyle choices. The campaign includes TV and radio commercials, print and social media elements. Recent commercials have been written and directed by Wayne Blair, Award Winning Director of the film Sapphires and the ABC’s Redfern Now and feature prominent Indigenous Australians and Deadly Choices Ambassadors such as Sam Thaiday and Steve Renouf.
Deadly Choices Ambassadors
Ambassadors include prominent Indigenous persons across a range of sports, and in music and the arts, who can use their role to highlight the healthly lifestyle choices.
- Steve Renouf, ex Broncos player
- Sam Thaiday, Broncos
- Wayne Blair, Director
- David Williams, Melbourne Heart
- Mathew Stokes, Geelong Cats
- Jesse Williams, Seattle Seahawks
- Damien Hooper, Olympic boxer
- Tracey Thompson, State and National Rugby champion
- Rhonda Dhalan, Body builder extraordinaire
- Zoe Santo, community role model
- Larissa Chambers, runner
- Janice Blackman, Qld Rep softball
Good Quick Tukka
Good Quick Tukka is a healthy cooking program developed by the Queensland Aboriginal and Islander Health Council (QAIHC). The IUIH Healthy Lifestyles Team members are is trained as Good Quick Tukka facilitators and teach community members to prepare healthy, affordable meals in a short amount of time.
The IUIH commenced an evaluation of the Good Quick Tukka program in 2013, with preliminary findings indicating a positive impact on the knowledge and behaviour of participants.